Why P20 Sunfilter?

Riemann P20 is simply a remarkable product. Over the last ten years, P20 has established a major consumer following through duty-free market sales. For example, it was reported in a local paper that duty-free sales at Birmingham International Airport in an average month totalled approximately 1500 bottles of Bells whisky, 1200 bottles of Gordons gin, 500 bottles of Calvin Klein perfume and 1000 bottles of P20 Sunfilter.

Retailers are astonished by P20 sales

"I am astonished at the number of people who will travel far and wide to purchase P20 from my store. And almost without fail, the P20 customer will always spend time telling me what an amazing product it is before leaving the shop! I am looking forward to bumper sales this summer, especially during Cowes Sailing Week."

Margaret Hess, Manager, Cowes Health Store

1998 saw the widening of its availability in department stores and good independent chemists. During 1999 and 2000, this performance has been considerably boosted with Keyline Brands supporting P20 through its sponsorship activities of the Marathon des Sables (the toughest foot race in the world - six days in the blazing Saharan Sun); and activities at Cowes Week and many other sporting and outdoor events. Click on events for more information. Keyline are also undertaking extensive consumer press advertising, point of sale material and a nationwide press and public relations campaign.

In addition to all this, some famous celebrities are now enjoying the benefits of P20 - to find out more click on The P20 Effect.

P20 works like no other sunfilter and has a loyal customer base that keeps on growing. One of the advantages of P20 is that it needs to be applied only once a day to provide all-day SPF 20 UVB protection against burning but its special formula still allows tanning, and this remains a high priority for many people. Even after frequent swimming throughout the day, the product retains about 90% of its effectiveness.

P20 should be applied very carefully, according to the instructions, 90 minutes before sunbathing. The active ingredient in P20 is p-aminobenzoic acid (PABA) which is a natural substance also known as Vitamin H. When P20 is applied to the skin the PABA binds to the keratin - a process that takes about 90 minutes.

P20 is fragrance free and non-greasy once dry. No grease and no shine make it ideal for women to use under make-up or for applying to the scalp. (It is often recommended by dermatologists to men with thinning hair.)

FOR UK TRADE ENQUIRIES ONLY

P20 100ml PIP CODE 011-2433
P20 200ml PIP CODE 011-2482

THE FOLLOWING WHOLESALERS STOCK P20

National Wholesalers
UniChem
AAH Pharmaceuticals
Enterprise
Numark Distributor Wholesalers

Regional Wholesalers
Border Chemists Alliance, Penrith
Branded Goods Ltd, Tunstall
Durham Pharmaceuticals, Trimdon
East Anglian Pharmaceuticals, Norwich
George Foster, Burnley
Phoenix Healthcare Distribution Limited
Nield Manchester Ltd, (Cash & Carry), Manchester
Graham Tatford & Co Ltd, Portsmouth
F Matlby & Son Ltd, Lincoln
Mawdsley-Brooks & Co Ltd, Salford
CBS Genios, Tottenham
Munro Wholesale Medical Supplies Ltd, East Kilbride
Norscot Pharmaceuticals Ltd, Aberdeen
Norchem Ltd, Ferryhill
P.I.F. Medical Supplies
L Rowland & Co Ltd, Wrexham
Sants Pharmaceutical Distributors Ltd, Newcastle-under-Lyme
Sangers (Maidstone) Ltd, Maidstone
Sangers (Belfast) Ltd, Belfast, NI
Sangers (Omagh) Ltd, Omagh, NI
Robert Smith & Co (Derry) Ltd, Londonderry, NI
K Waterhouse Ltd, Middlesex

For trade details contact KEYLINE BRANDS LTD
Tel : (0208) 893 5333
Fax : (0208) 893 5139